Not so long ago we had a restricted number of opportunities to shop. We either took a trip into town, shopped from a catalogue or we clipped out a coupon and popped it in the post. That was it.
Right now having said that, there is an extra place to shop. Currently we have the World wide web and what a spot to shop that is. Despite being the new kid on the block in terms of actual places to shop, the World wide web is swiftly overtaking all other places to shop put collectively!
So if we now favour the Internet to satisfy our retail therapy habit, what future does the high street have?
Since the initial on the web transaction fourteen years ago, the tide of sales from the high street to the World-wide-web has been a single way, and it’s been gathering pace.
No longer restricted by a lack of out there retail space, on-line retailers can carry big inventories that their bricks and mortar counterparts can only dream of. Fashion shops in certain, rather that electrical or dwelling ware retailers, have taken advantage of this new discovered freedom and can now give limitless fashion ranges and a wider choice of sizes inside these ranges. Add to that a virtual style adviser, a style selector and on the web style shows, it is no wonder that the bricks and mortar fashion stores future looks uncertain.
It really is no surprise that higher street fashion retailers also have an on the web presence, for the reason that the alarm bells have been ringing for some time. At swimming shorts known name in catalogue and property buying has observed World wide web sales overtake it really is standard catalogue sales this year and has responded accordingly. In monetary terms alone, the return on investment on the Internet far outweighs the return of investment from a printed catalogue. The expenses of producing a printed catalogue are big, which will be unsustainable if the switch to the World wide web continues.
With no getting a crystal ball, it’s fair to say that sooner or later (likely sooner), shopping trips to town and flicking through a catalogue will be a lot more of an physical exercise in nostalgia than necessity.
To combat the swing away fro traditional buying outlets, it is hard to see how the higher street and the catalogues can compete. There are just too many benefits to purchasing on-line.
For the time getting at least, high street style retailers are playing their aspect in the complete buying mix and I’d suggest we need to use them or before long we’ll drop them.